Brand Identity and the Law

Herbert Meyers and Richard Gerstman

Chapter 11 in branding@thedigitalage, 2001, pp 142-155 from Palgrave Macmillan

Abstract: Abstract On one level the legal issues relevant to e-commerce and branding are the same as with traditional trade since it is not the underlying business activity that has changed but rather the medium through which trade is conducted. However, there is something of a dichotomy between the potentially international nature of e-commerce and the national territorial scope of registered trade mark protection.

Keywords: Dispute Resolution; Trade Mark; World Intellectual Property Organization; Territorial Nature; Brand Identity (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_12

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DOI: 10.1057/9781403905468_12

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