Web Brands

Herbert Meyers and Richard Gerstman

Chapter 4 in branding@thedigitalage, 2001, pp 48-61 from Palgrave Macmillan

Abstract: Abstract To really understand how and why RedEnvelope got into the e-business and why I am so passionate about our brand, you have to understand where I came from.

Keywords: Hotel Industry; Happy Birthday; Home Furnishing; Retail Brand; Private Brand Label (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_5

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DOI: 10.1057/9781403905468_5

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