Globalisation — Panacea or Delusion?

Fiona Czerniawska

Chapter 10 in Management Consultancy, 2002, pp 107-115 from Palgrave Macmillan

Abstract: Abstract Caught up in the apparent backlash against e-business and — in many cases — with declining revenues from e-business related consultancy, many consulting firms have turned to geographic expansion as a more promising source of growth. Thus, US-based firms, who were the first to feel the effects of shrinking demand, looked to the European market, where the enthusiasm for e-business seemed initially undented. As the cold wind of change moved on, UK-based firms looked to southern Europe for the same reasons, and European firms looked to the Far East.

Keywords: Consult Firm; International Strategy; National Service; Global Service; Cold Wind (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0718-9_10

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DOI: 10.1057/9781403907189_10

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