Digitas

Daniel Flamberg and Patrick Rona

Chapter 21 in Management Consultancy, 2002, pp 166-173 from Palgrave Macmillan

Abstract: Abstract Digitas helps companies use technology, data and marketing strategies to connect with their customers across multiple channels. Digitas combines capabilities in digital strategy, technology, creative and integrated marketing to enable Global 2000 and other blue-chip companies connect the right message to the right customer through the right channel at the right time.

Keywords: Consult Firm; Management Consultancy; Christmas Tree; Delivery Management; Digital Strategy (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0718-9_21

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DOI: 10.1057/9781403907189_21

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