Market Entry Strategies and Competitive Advantages in Poland

Jutta Ernes

Chapter 8 in Change Management in Transition Economies, 2003, pp 153-175 from Palgrave Macmillan

Abstract: Abstract The dynamically changing economic environment in Central and Eastern European (CEE) and the expected integration of some of the CEE countries into the European Union offer new business opportunities for Western companies. This chapter addresses the question of how to operate successfully in CEE markets, and particularly in Poland. Dunning’s eclectic paradigm serves as conceptual framework for the analysis. It is shown that in order to gain and maintain competitive advantage in Poland, Western companies will have to plan their business strategically and choose an optimum market entry strategy. The latter involves a complex decision-making process that is examined in this chapter with the help of findings from an empirical study conducted by the author.

Keywords: European Union; Foreign Direct Investment; Gross Domestic Product; Market Entry; European Union Membership (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3784-1_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781403937841

DOI: 10.1057/9781403937841_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().