Technology Intelligence — An Overview

Pascal Savioz
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Pascal Savioz: Swiss Federal Institute of Technology (ETH)

Chapter 4 in Technology Intelligence, 2004, pp 43-82 from Palgrave Macmillan

Abstract: Abstract The terms “business intelligence” (BI) and “competitive intelligence” (CI) are often used interchangeably. Both BI and CI refer to “actionable information about the external business environment that could affect a company’s competitive position” (Ashton & Klavans 1997: 9). A similar overlap between Competitor and Competitive Intelligence, and between Business Intelligence and Environmental Scanning, is observed by Choo (1998: 81). He argues that since competitive intelligence is a primary objective of activities within business intelligence, those two terms can be used more or less interchangeably. Figure 4.1 attempts to depict the relationship between the different terms.

Keywords: Information Collection; Business Intelligence; Observation Area; Technology Intelligence; Technology Forecast (search for similar items in EconPapers)
Date: 2004
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DOI: 10.1057/9781403948212_4

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