Navigation and Internet Interaction

Asaf Degani

Chapter Chapter 10 in Taming HAL, 2003, pp 135-145 from Palgrave Macmillan

Abstract: Abstract We are now deep in the world of the wide web. And here is another example of a misleading navigational structure, albeit this one done on purpose. It is about the banner ads that you find on many web pages. You know the ones; you finally come to an informative page about current events in the news, and at the top you see a window-like box with a flashing yellow sign, scrolling words, or one of those flicking “click here to win $100.” You click on the little “x” button on the upper right corner of the window to close it and remove the irritating image from your sight (see figure 10.1).

Keywords: Credit Card; User Model; Federal Communication Commission; Federal Trade Commission; Industry Group (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-8252-0_11

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DOI: 10.1057/9781403982520_11

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