Billboards, Planning and Urban Modernism

James Greenhalgh ()
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James Greenhalgh: University of Lincoln

Chapter Chapter 5 in Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962, 2021, pp 105-138 from Palgrave Macmillan

Abstract: Abstract This chapter proposes that the driving force behind the advancement of outdoor advertising control after the 1930s were local authorities. It argues that their understanding of ‘amenity’ demonstrates the pervasive nature of urban modernism and planning to governing towns and cities in the post-war period. The acts of the interwar period could not be used to create order and uniformity in more mundane and extant urban spaces, but in the post-war local corporations utilised the 1947 Town and Country Planning Act to expand the definition of amenity to include any residential areas. Despite staunch opposition from the advertising trade, local corporations were able to persuade central government that it was desirable to protect even the ‘meanest’ and most dilapidated residential areas against outdoor advertising and did so by depicting a social democratic subject, who had the right to live in spaces uncluttered by the intrusions of commercialism.

Keywords: Urban modernism; Planning; Amenity; Post-war; Governmentality; Local government (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palscp:978-3-030-79018-9_5

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DOI: 10.1007/978-3-030-79018-9_5

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