Meat and the British Market

David Hall
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David Hall: Victoria University of Wellington

Chapter 4 in Emerging from an Entrenched Colonial Economy, 2017, pp 53-99 from Palgrave Macmillan

Abstract: Abstract Chapter 4 analyses developments in New Zealand’s meat exports to Britain. The British market is described for five specific periods: bulk purchase; increased belligerence at the perceived unfair treatment of New Zealand; growing doubts about future sales to Britain; the impact of Britain’s growing engagement with European unification; and the ending of duty-free and unrestricted access for New Zealand meat. The story is one of an industry dominated by a strong personality, Sir John Ormond, who welcomed the strong links with Britain and only reluctantly accepted a weakening of the links. But independent exporters and meat producers recognised the changes taking place in Britain and the need for New Zealand to seek markets elsewhere. New Zealand successfully retained the British market whilst earnings from new markets increased sufficiently that they overtook the earnings from Britain in the 1970s.

Date: 2017
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DOI: 10.1007/978-3-319-53016-1_4

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