Diversification of Meat Exports

David Hall
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David Hall: Victoria University of Wellington

Chapter 5 in Emerging from an Entrenched Colonial Economy, 2017, pp 101-127 from Palgrave Macmillan

Abstract: Abstract Chapter 5 reports how diversification of meat markets was a continuous evolution with the most significant new markets being the USA and Japan. Producers had identified the need for new markets as early as 1945 and, in 1947, the Meat Board set aside significant resources for seeking and establishing new markets. Success, in terms of tonnage sales comparable with those to Britain, came in the late 1950s and 1960s when New Zealand successfully diversified meat exports through mutton sales to Japan and beef sales to the USA. Exports to Britain were maintained despite the successful diversification and meat became New Zealand’s most successful export sector in 1970, earning in real terms three times the revenue earned in 1950 whilst doubling the tonnage exported.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palscp:978-3-319-53016-1_5

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DOI: 10.1007/978-3-319-53016-1_5

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