Wine Industry Resilience and Strategy Under Crisis: The Case of Sicilian Cooperatives

Valeria Borsellino (), Antonino Galati (), Cosimo Ilardi (), Giannis Theofanous () and Emanuele Schimmenti ()
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Valeria Borsellino: University of Palermo
Antonino Galati: University of Palermo
Cosimo Ilardi: University of Palermo
Giannis Theofanous: University of Nicosia
Emanuele Schimmenti: University of Palermo

Chapter 11 in Agribusiness Innovation and Contextual Evolution, Volume I, 2024, pp 249-271 from Palgrave Macmillan

Abstract: Abstract COVID-19 has prevented the normal functioning of the wine supply chain arising the need to define effective strategies to cross over the crisis. The aim of the study is to analyse the consequences that the COVID-19 pandemic has had on the operations of wine cooperatives as well as the managerial strategies implemented by them to cope with such a complex and unique situation. An empirical survey was conducted in Sicily, one of the most important Italian regions for wine production, by involving eight wine cooperatives. Findings reveal that, unlike the resilience of the national and international agri-food sector, the Sicilian wine cooperative system was strongly affected by the negative impacts of the pandemic in terms of wine production and revenue. Structural weaknesses of the sector also linked to the low level of innovation and digitization in the marketing field were the main factors affecting this negative performance.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pinchp:978-3-031-45738-8_11

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DOI: 10.1007/978-3-031-45738-8_11

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