The Role of the Host–Guest Relationship in a Sustainable Tourism Model in Marginalised Areas: The Case Study of Calitri, Italy

Demetris Vrontis, Gianpaolo Basile (), Mario Tani and Maria Antonella Ferri
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Demetris Vrontis: University of Nicosia
Gianpaolo Basile: Universitas Mercatorum
Mario Tani: University of Naples Federico II
Maria Antonella Ferri: Universitas Mercatorum

Chapter Chapter 7 in Global Challenges and Uncertainty in Tourism and Hospitality, Volume I, 2025, pp 187-212 from Palgrave Macmillan

Abstract: Abstract In tourism, value co-creation is a joint process between hosts and guests, grounded in and enhanced by the principle that “when value is co-created, it should also be shared”. Some actors function as strategic bridges in marginal areas to develop new methods for producing social innovations. In this chapter, after establishing a conceptual model for stakeholders and travellers’ engagement in sustainable co-creation, we explore these themes in a rural area of Southern Italy through in-depth interviews and content analysis. We examined the processes involved in designing and developing the SponzFest in Calitri, a musical and anthropological event organised since 2013 with the collaboration of a renowned musician from Calitri. This event, aimed at reviving ancient traditions and nurturing a deep sense of community in 2023, allowed approximately 35,000 visitors to engage in experiences linked to local life.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pinchp:978-3-031-92405-7_7

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DOI: 10.1007/978-3-031-92405-7_7

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