Advancing Digital Maturity: A Path to Business Model Innovation in the Event Industry

Anastasia Romanova ()
Additional contact information
Anastasia Romanova: Ural Federal University

Chapter Chapter 2 in Advanced Technologies in Business, Volume I, 2026, pp 29-54 from Palgrave Macmillan

Abstract: Abstract With the rapid development of digital technologies, partnerships between event organizers and service suppliers are becoming increasingly vital. This study proposes a conceptual framework to analyze exhibition organizers’ business models through the lens of digital maturity determinants. Using a mixed-methods approach combining qualitative interviews with leading trade show organizers and quantitative analysis, the study examines business model innovation and ecosystem reshaping on three levels: organizer-partner, organizer-exhibitor and organizer-visitor. The findings highlight the impact of digital maturity determinants—such as dynamic capabilities, digital literacy, digital platforms and digital strategy—on driving business model innovation. While digital platforms strongly influence the organizer's ecosystem, challenges and barriers remain. This framework offers practical insights for managers to innovate business models and leverage digital technologies effectively.

Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pinchp:978-3-032-03480-9_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9783032034809

DOI: 10.1007/978-3-032-03480-9_2

Access Statistics for this chapter

More chapters in Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().