Distribution Channels

Robert L. Carter and Peter Falush
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Robert L. Carter: University of Nottingham

Chapter 14 in The British Insurance Industry Since 1900, 2009, pp 177-190 from Palgrave Macmillan

Abstract: Abstract Key to the success of an insurer is the ability to establish cost-effective distribution channels to enable it to make contact with potential policyholders for the sale of its products. This chapter deals with the confluence of several major innovations since the 1960s, all aimed at reducing distribution costs in life and non-life business, reshaping the existing distribution systems and giving individual companies a competitive advantage.

Keywords: Distribution Channel; Insurance Product; Commercial Insurance; Building Society; Financial Service Authority (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pmschp:978-0-230-23952-4_14

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DOI: 10.1057/9780230239524_14

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