The Bancassurance Market in Europe
Chapter 3 in Bancassurance in Europe, 2012, pp 53-85 from Palgrave Macmillan
Abstract Bancassurance, the provision of policies by banks or lending institutions, represents one of the most significant changes to have occurred in the insurance industry over recent years. This practice originated in France in the mid-1980s, and spread rapidly, particularly in Europe, Australia, and emerging markets; however, it is applied heterogeneously around the world. The present chapter draws on these appraisals, outlining the use of bank branches in insurance distribution. The aim is to identify the reasons for the pervasiveness of bancassurance in markets and business lines. In particular, differences among countries and type of products are examined on the basis of public statistical data and available reports. Special attention is given to the European area, consistent with the purpose of this volume.
Keywords: Gross Domestic Product; Life Insurance; Distribution Channel; Insurance Industry; Insurance Product (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pal:pmschp:978-0-230-35828-7_4
Ordering information: This item can be ordered from
Access Statistics for this chapter
More chapters in Palgrave Macmillan Studies in Banking and Financial Institutions from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().