Business Model of BBVA — Banco Bilbao Vizcaya Argentaria

Kimio Kase and Tanguy Jacopin
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Kimio Kase: IESE Business School
Tanguy Jacopin: IESE Business School

Chapter 5 in CEOs as Leaders and Strategy Designers, 2008, pp 120-144 from Palgrave Macmillan

Abstract: Abstract In Chapter 3 we looked at Spanish retail banks’ generic business model as an ideal type or construct, before going on in Chapter 4 to describe and review Santander’s model based on the way it works, its strategic approach, and other components.

Keywords: Business Model; Business Unit; International Financial Reporting Standard; Retail Banking; Trade Finance (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pmschp:978-0-230-59046-5_5

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DOI: 10.1057/9780230590465_5

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