The Competitiveness Challenge for SMEs: The Case of Târnave Wine Cluster, Romania

Valentin Cojanu and Liane Tancelov ()
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Liane Tancelov: Bucharest University of Economic Studies (ASE)

Chapter 10 in The Changing Role of SMEs in Global Business, 2020, pp 199-223 from Palgrave Macmillan

Abstract: Abstract The last two decades brought about a major change in the Romanian wine industry, ensuring the passage from a sluggish sector, still reminiscent of the communist economy, to a dynamic one, empowered by market-based business decisions and entrepreneurial activism. We illustrate this business perspective with the case of the Târnave wine cluster. We develop the case along two organizing themes: the incentives that brought a revival of the Romanian wine industry and the role of SMEs in cluster formation. The chapter findings draw on literature research, sector statistics, and face-to-face interviews with cluster representatives and officials from the Romanian Ministry of Agriculture and Rural Development.

Keywords: Wine Industry; SMEs; Competitiveness; Wine Clusters; Romania (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-030-45831-7_10

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DOI: 10.1007/978-3-030-45831-7_10

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