The Impact of COVID-19 on the Mega Sport Events: The Case of the Postponement of Olympic Games “Tokyo 2020”

Mario Nicoliello ()
Additional contact information
Mario Nicoliello: University of Genoa

Chapter 8 in Business Under Crisis Volume I, 2022, pp 149-173 from Palgrave Macmillan

Abstract: Abstract For the first time in history the Olympic Games were postponed for a year, from 2020 to 2021. This chapter aims at analysing the impact of the crisis on the business model of the Olympic Games and what opportunities the crisis has given to the organisers to rethink the Olympics in a more sustainable way. Using the Stakeholder Theory Framework, the chapter will illustrate the consequences of the postponement on the main actors involved in the Games. This research would like to demonstrate how the crisis, initially considered a negative event, can instead prove to be an opportunity to formulate a new and more inclusive business model.

Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-030-76567-5_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9783030765675

DOI: 10.1007/978-3-030-76567-5_8

Access Statistics for this chapter

More chapters in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().