Public Hospitals in Crisis: Managerial and Strategic Adaptation

Lior Naamati-Schneider () and Ofer Zaks ()
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Lior Naamati-Schneider: Hadassah Academic College
Ofer Zaks: Hadassah Academic College

Chapter 3 in Business Under Crisis, Volume II, 2022, pp 43-64 from Palgrave Macmillan

Abstract: Abstract Health systems worldwide function in turbulent local and global ecosystems, affected by economic, demographic, technological, and other changes. Recent reforms of Israel’s public health services that have led to increased competition—together with chronic under-funding, pressure to reduce per capita costs, and increased demand caused by greater health awareness—have created budgetary pressures. The overstressed public hospitals started adopting a strategic and managerial approach, but they are a part of a highly regulated and centralised market with little leeway. The COVID-19 pandemic in Israel—which caused a nationwide emergency—exacerbated the need to find solutions, under conditions of great uncertainty. This chapter reviews business and marketing strategies that Israeli hospitals adopted and adapted to an environment that is constantly changing, especially in a medical crisis.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-030-76575-0_3

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DOI: 10.1007/978-3-030-76575-0_3

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