Managing Major Running Sports Events: The Case of the Athens Authentic Marathon

Krinanthi Gdonteli () and Pinelopi Athanasopoulou ()
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Krinanthi Gdonteli: University of Peloponnese
Pinelopi Athanasopoulou: University of Peloponnese

Chapter Chapter 2 in Non-Profit Organisations, Volume I, 2024, pp 25-46 from Palgrave Macmillan

Abstract: Abstract The most famous Marathon race is the Athens Authentic Marathon, an event linked to Greek history, and organized by the Hellenic Amateur Athletic Federation which is a non-profit organization. The purpose of this study is to explore the management dimensions involved in organizing a major running event as seen from the managers’ point of view. Semi-structured interviews were done with eleven managers of the Athens Marathon organization committee. Results show that there are eight managerial dimensions involved in managing a major running event including business planning, tangibles and hospitality, operations planning, security and risk management medical services, marketing/communication, staffing and volunteering (HR), environment, and sustainability. Results help to create a managerial guide for organizing successful major running events.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-62399-8_2

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DOI: 10.1007/978-3-031-62399-8_2

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