The Impact of CSR Initiatives on Non-profit Cultural Organizations’ Relationships with the Public

Paraskevi Dekoulou (), Kyriakos Riskos () and Yianna Orphanidou ()
Additional contact information
Paraskevi Dekoulou: Aristotle University of Thessaloniki
Kyriakos Riskos: Erasmus University Rotterdam
Yianna Orphanidou: University of Nicosia

Chapter Chapter 3 in Non-Profit Organisations, Volume IV, 2024, pp 53-73 from Palgrave Macmillan

Abstract: Abstract Non‐profit organizations are increasingly adopting business-like strategies as they are facing growing market pressures such as decreasing revenues and fierce competition for funding. The critical significance of CSR as a tool to enhance organizational performance and relationships with stakeholders, is becoming increasingly prominent in the non-profit sector. The purpose of this chapter is to explore how CSR efforts by non-profit cultural organizations in Greece affect visitor outcomes. Drawing upon a sample of 203 visitors of four of the biggest non-profit cultural organizations in Greece, a structured questionnaire was administered to measure visitor CSR perceptions, satisfaction, engagement, and loyalty with the non-profit organization. This study proposes a multiple mediation model initiated by visitor CSR perceptions that leads to visitor loyalty, through satisfaction and engagement, and contributes to the theoretical evolvement of the CSR literature in the non-profit sector. The findings suggest that CSR should not be treated just as a legal obligation but as a dynamic investment for organizational excellence.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-62538-1_3

Ordering information: This item can be ordered from
http://www.palgrave.com/9783031625381

DOI: 10.1007/978-3-031-62538-1_3

Access Statistics for this chapter

More chapters in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().