Generational Cohort’s Wine Choice: Is Terroir a Significant Factor?

Spyridon Mamalis (), Irene (Eirini) Kamenidou (), Aikaterini Karampatea, Elisavet Bouloumpasi and Adriana Skendi ()
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Spyridon Mamalis: Democritus University of Thrace
Irene (Eirini) Kamenidou: Democritus University of Thrace
Aikaterini Karampatea: Democritus University of Thrace
Elisavet Bouloumpasi: Democritus University of Thrace
Adriana Skendi: Democritus University of Thrace

Chapter Chapter 10 in Business in Uncertainty, 2024, pp 203-224 from Palgrave Macmillan

Abstract: Abstract This paper explores what wine characteristics generational cohorts consider important, if terroir elements are among them, and if generational cohort differences exist. Research was conducted with 366 participants rating 44 wine-related items for their importance on a 7-point Likert-type scale. Results revealed that six items (out of 44) were considered as important (MS > 5.00) by cohorts when choosing a wine. Factor analysis reduced items to four dimensions, i.e., “Core terroir”, “Product outcome”, “Human terroir and gastronomy” and “Communication terroir”. One-way Anova based on the four dimensions showed no cohort differences regarding wine characteristics considered important. This study contributes to previous research by providing useful information on the perceived importance of wine characteristics of four generational cohorts which is an understudied topic.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-65587-6_10

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DOI: 10.1007/978-3-031-65587-6_10

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