Strategic Planning in a Changing Business Environment: Insights from a Large Family Firm Case Study

Patrick Kraus (), Saskia Kauffeld and Dennis Schlegel
Additional contact information
Patrick Kraus: Pforzheim University
Saskia Kauffeld: Pforzheim University
Dennis Schlegel: Pforzheim University

Chapter 11 in The Expanding Horizons of Business and Management, Volume I, 2026, pp 259-278 from Palgrave Macmillan

Abstract: Abstract Strategic management and strategic planning are important for the competitive situation and success of companies, although, we live in turbulent times, that are characterised by constant changes and a high volatility. Strategic planning approaches can support companies to increase their flexibility and ability to adapt to these dynamics. We have conducted a single case study of a large family firm to increase our understanding of the strategic planning approaches and procedures. We have found that the strategic planning approach appears quite formal but also in tendency operational. Our study contributes to the literature by providing an in-depth case and detailed information on the procedures, applied instruments as well as associated challenges of the strategic planning approach.

Keywords: Big Data; Case study; decision-making; family firm; long-term management; management control; medium-term planning; Microsoft Excel; operational planning; SAP; Strategic management; strategic planning; top-down; top-down bottom-up (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-032-26496-1_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9783032264961

DOI: 10.1007/978-3-032-26496-1_11

Access Statistics for this chapter

More chapters in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().