Global Vineyard Dynamics Analysis: Change Management from the COVID-19 to the Post-Pandemic Era

Giuseppe Festa (), Demetris Vrontis (), Gianpaolo Basile () and Matteo Rossi ()
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Giuseppe Festa: Pegaso Telematic University
Demetris Vrontis: University of Nicosia
Gianpaolo Basile: Mercatorum University
Matteo Rossi: University of Sannio

Chapter 8 in The Expanding Horizons of Business and Management, Volume I, 2026, pp 169-193 from Palgrave Macmillan

Abstract: Abstract Examining how vineyard surfaces have changed from 2019 to 2024, shows varied trends among the top 20 wine-producing countries. Nations like Russia, Italy, Brazil, and Germany have been steadily increasing their vineyard areas, while nations like Chile and Spain, despite their large-scale vineyards, are experiencing notable declines, especially in Chile’s case. Data from across the Old, New, and Third Worlds of Wine reveal a significant structural shift that seems to favour the rise of emerging countries on the global stage. The study dives into theoretical and practical implications, suggesting that, for the wine industry to make sustainable progress, innovative governance is required to bring together agrifood science, digital transformation, international marketing management, and alternative corporate finance.

Keywords: agribusiness; alternative corporate finance; artificial intelligence; change management; climate change; digital transformation; economic development; economic sustainability; emerging countries; emerging markets; environmental complexity; ESG; international wine marketing management; limate change; New World of Wine; Old World of Wine; responsible consumption; rural development; Third World of Wine; Third World Wine; vertical cooperation; vineyard surface area; wine business; wine industry; wine production; wine tourism (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-032-26496-1_8

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DOI: 10.1007/978-3-032-26496-1_8

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