The Role of Location in Hospitality Venture Success

Aymen Youssef (), Valeria Levcenco (), Eduardo Leite (), Sandra Raquel Alves (), Rui Bertuzi () and Humberto Ribeiro ()
Additional contact information
Aymen Youssef: University of Madeira
Valeria Levcenco: University of Madeira
Eduardo Leite: OSEAN, CiTUR, University of Madeira
Sandra Raquel Alves: OSEAN, CEOS.PP, ESTG, Polytechnic Institute of Leiria
Rui Bertuzi: CEOS.PP, ISCAP, Porto Polytechnic
Humberto Ribeiro: GOVCOPP; ESTGA, University of Aveiro

Chapter 16 in The Expanding Horizons of Business and Management, Volume II, 2026, pp 383-404 from Palgrave Macmillan

Abstract: Abstract The location of a hospitality business is a critical factor influencing success. This chapter explores the strategic considerations involved in location decisions, including proximity to natural attractions, transportation networks, land costs, and the influence of government incentives. The research developed emphasizes how aligning operational practicalities, with market demand, can determine a project’s profitability. Using the case of the hotel Africa Jade Thalasso, located in Tunisia, this research illustrates how a strategic location can transform underdeveloped regions into thriving tourism destinations. It highlights the role of government incentives while promoting investment in underutilized regions as well. Finally, this chapter’s conclusions suggest that the development of an appropriate location strategy, coupled with supportive policies, can increase profitability, enhance guest satisfaction, and drive regional economic growth. Furthermore, this research is a contribution to entrepreneurs in the hospitality sector, which are advised to perform thoughtful location evaluations to ensure sustainable success and optimized returns.

Keywords: Africa Jade Thalasso; average daily rates (ADR); entrepreneurship; government incentives; guest experience; land acquisition costs; local regulations; location; profitability; public policy incentives; regional development; regional development; return on investment (ROI); territorial cohesion; tourist attractions; transportation infrastructure; Tunisia (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-032-26500-5_16

Ordering information: This item can be ordered from
http://www.palgrave.com/9783032265005

DOI: 10.1007/978-3-032-26500-5_16

Access Statistics for this chapter

More chapters in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().