Contemporary Nation Branding Under Complex Political Conditions: The Case of Palestine

Jilan Abdalmajid and Ioanna Papasolomou ()
Additional contact information
Jilan Abdalmajid: University of Nicosia
Ioanna Papasolomou: University of Nicosia

Chapter 10 in Innovation and Capacity Building, 2018, pp 187-205 from Palgrave Macmillan

Abstract: Abstract This chapter builds on an extensive review of the existing literature on nation branding. It aims to study existing nation branding models, identify the key factors that contribute to the development of a nation brand and uncover any gaps in the existing literature. The outcomes of the theoretical analysis will be used to develop a conceptual framework for building the national brand of Palestine, a state characterised by controversy and political instability. The proposed conceptual framework combines elements from the models of Anholt, Dinnie and Hankinson into a unified and holistic model that highlights the importance of the government in ensuring that the entire branding process is guided by a strategic outlook and reflects the country’s vision.

Date: 2018
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-319-90945-5_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9783319909455

DOI: 10.1007/978-3-319-90945-5_10

Access Statistics for this chapter

More chapters in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().