The Synergy of Business Theory and Practice

Edited by Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos

in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan

Date: 2019
ISBN: 978-3-030-17523-8
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Chapters in this book:

Ch 1 Editorial Introduction: The Requisite Bridge from Theory to Practice

Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos

Ch 2 Theoretical Concepts and Practical Applications of Accounting-Related Shared Service Centres in Medium-Sized Firms

Stefan Bantscheff and Bernd Britzelmaier

Ch 3 From Theory to Practice of Formal and Informal Palestinian Small Businesses

Suhail Sultan and Evangelos Tsoukatos

Ch 4 A Practicable Implementation of Training and Development in Professional Services: The Case of Accountants in Cyprus

Loucas Theodorou, Demetris Vrontis and Michael Christofi

Ch 5 The Role of Organizational Identity in Post-Merger Integration

Yaakov Weber

Ch 6 Energy Business in Gambia: An Industry Review for Theoretical and Practical Implications

Musa Manneh and S. M. Riad Shams

Ch 7 Sustainable Customer Experience: Bridging Theory and Practice

Paola Signori, Irene Gozzo, Daniel J. Flint, Tyler Milfeld and Bridget Satinover Nichols

Ch 8 Industry Application of Assessment and Forecasting Theories Through Comparative Financial Analysis: The Case of Greek Pharmaceutical Industries Under Crisis Conditions

Klio Dengleri, Petros Lois, Alkis Thrassou and Spyridon Repousis

Ch 9 Industry and Managerial Applications of Internet Marketing Research

S. M. Riad Shams

Ch 10 CSR Reporting Practices of Lithuanian and Italian Academic Institutions

Ligita Šimanskienė, Jurgita Paužuolienė, Erika Župerkienė and Mariantonietta Fiore

Ch 11 The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty

Tandy Christoforou and Yioula Melanthiou

Ch 12 Curative International Marketing, Corporate and Business Diplomacy: A Triple Application for Migration

Hans Rüdiger Kaufmann, Maria Paraschaki, Evangelos Tsoukatos, Dolores Sanchez Bengoa and Michael Czinkota

Ch 13 Sustainability in Project Management: Advancing the Synergy of Practice and Theory

Debu Mukerji

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DOI: 10.1007/978-3-030-17523-8

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