Applying Strategic Management to ESG: Relevance of a Multipronged Approach Through the African PESTLE Analysis (APA)

Karamo NM Sonko () and Mariama Sonko
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Karamo NM Sonko: Heeno International
Mariama Sonko: Jula Consultancy FZE

Chapter Chapter 3 in Demystifying Environmental, Social and Governance (ESG), 2023, pp 79-109 from Palgrave Macmillan

Abstract: Abstract In this chapter, we present the African PESTLE Analysis (APA), an innovative strategic management framework, based on the values of the African woman and deriving from the structure of the traditional PESTLE Analysis. We take the reader through the application and we show how it can be used at the organization and personal levels. We further demonstrate the relevance to ESG.

Keywords: African PESTLE Analysis; Performance; SWOT Analysis; Management (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:pal:psifcp:978-3-031-35867-8_3

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DOI: 10.1007/978-3-031-35867-8_3

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