The Management of Digital Insurance

Bernardo Nicoletti
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Bernardo Nicoletti: Università degli Studi di Roma Tor Vergata

Chapter 2 in Digital Insurance, 2016, pp 47-90 from Palgrave Macmillan

Abstract: Abstract The marketing and the economics are two important aspects in the implementation, launch, and upgrade of digital insurance. In order to examine these aspects, it is important to consider the characteristics of the potential customers and to take a multigenerational view in the implementation of digital insurance.

Keywords: Financial Service; Short Message Service; Call Center; Enterprise Resource Planning; Perceive Usefulness (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:pal:psincp:978-1-137-55327-0_3

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DOI: 10.1057/9781137553270_3

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