Partition of the Customers in Insurance 4.0

Bernardo Nicoletti ()
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Bernardo Nicoletti: Temple University

Chapter Chapter 6 in Insurance 4.0, 2021, pp 139-146 from Palgrave Macmillan

Abstract: Abstract The partition of the customers or market segmentation is essential in insurance 4.0. New customers are entering the market, such as the so-called millennials. Their approach to insurance is entirely different. For them and the remaining prospects, insurance companies need to rethink the customer segmentation strategy to target one person’s segment.

Keywords: Insurance market segmentation; Millennials; One-customer segment (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:pal:psincp:978-3-030-58426-9_6

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DOI: 10.1007/978-3-030-58426-9_6

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