 Place or Accesses in Banking 5.0Bernardo Nicoletti ()
Chapter Chapter 7 in Banking 5.0, 2021, pp 189-229 from Palgrave Macmillan Abstract: Abstract This chapter analyzes banking 5.0 from the point of view of distribution processes and accesses. The initial analysis is general. Then the chapter focuses on the banking marketplace and direct distribution. This chapter underlines the characteristics of the digital distribution typical of banking 5.0. Digital development is something that has an impact on various aspects of customers’ experiences and organizations. Banking 5.0 needs to adapt to customers’ new and increasingly demanding needs (such as e-commerce). Traditional financial institutions have considered few types of accesses. Banking 5.0 requires the organization to have a multiaccess strategy, always considering the possibility of direct contact with the end customers. Online accesses, websites, embedded banking, and mobile apps seem attractive to banking 5.0 customers. In this multiaccess strategy, the omnichannel approach is essential since it is critical to allow the customers to change accesses, get the same image, and reuse data already inserted. Keywords: Omnichannel; Banking channels; Intermediaries; Financial institutions; Agencies; Direct banking channel; Omniaccess; Banking access (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:psincp:978-3-030-75871-4_7 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-75871-4_7 Access Statistics for this chapter More chapters in Palgrave Studies in Financial Services Technology from Palgrave Macmillan |
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