Sentiment Factors in Finance

Qingquan Tony Zhang (), Beibei Li () and Danxia Xie
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Qingquan Tony Zhang: University of Illinois Urbana-Champaign
Beibei Li: Carnegie Mellon University

Chapter Chapter 9 in Alternative Data and Artificial Intelligence Techniques, 2022, pp 167-181 from Palgrave Macmillan

Abstract: Abstract This chapter provides an overview of an important factor in financial markets, sentiment. Market pricing is influenced by how traders react to information and the market and can sometimes be “unfair”. Behavioral finance can explain some “irrational” investment behavior and pricing bias in the market. The sentiment is widely used today, including in the stock and crypto market, and this article briefly introduces sentiment indicators and sentiment analysis methods to evaluate it.

Date: 2022
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DOI: 10.1007/978-3-031-11612-4_9

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