Norden: The Critical China Note

Martin Jes Iversen () and Jesper Buhl
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Martin Jes Iversen: Copenhagen Business School
Jesper Buhl: Copenhagen Business School

Chapter Chapter 3 in Danish Shipping in the 21st Century, 2020, pp 41-51 from Palgrave Macmillan

Abstract: Abstract The Danish shipping company D/S Norden is one of the “four sisters” in Danish shipping. The four large and old Danish shipping companies DFDS, J. Lauritzen, D/S Norden (shortened to Norden throughout the chapter) and Torm were all founded more than a century ago, respectively, in 1866, 1895, 1871 and 1889. Norden is thus a well-established company specialized in dry bulk shipping—but also with a product tanker department—with a long history of the commercial operation of owned and chartered vessels. This is the legacy the new CEO inherits in 2015 at what is perceived as the onset of a fundamental market shift. His perception is that having a long list of owned vessels in an increasingly volatile and uncertain dry bulk market is less valuable going forward and embarks on a strategic journey to turn the century-old company into troublesome waters. This chapter is presented as a case study with real-life examples of dilemmas and opportunities faced by the top management and the company.

Keywords: Market changes; Strategic changes; Asset light; Cultural changes; Performance measurement (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:pal:psmchp:978-3-030-43324-6_3

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DOI: 10.1007/978-3-030-43324-6_3

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