 Motivations of Brazilian Firms to Invest in East Central Europe: Specific Home-Country Advantages and Some Host-Country Specificities DominateJudit Ricz ()
Chapter Chapter 8 in Emerging-market Multinational Enterprises in East Central Europe, 2020, pp 239-273 from Palgrave Macmillan Abstract: Abstract Ricz widens the geographical focus of the volume to the Latin American continent, by examining the European expansion strategies of Brazilian multinational enterprises. In terms of home-country advantages the chapter draws attention to Brazilian government policies that have actively influenced Brazilian companies’ internationalization decisions especially in the mid-2000s. It argues that the Brazilian going global strategy is rather defensive in its nature and limited in its impacts. Looking at host-country specificities of the few Brazilian companies investing in the East Central European region the study identifies the role of the diaspora and personal and informal ties as a major driving force, while some classical factors, such as low labour costs, agglomeration forces, high skilled labour force and thriving local markets, are also mentioned. Keywords: OFDI; Brazil; Going global strategy; Institutional factors; Government policies (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:stuchp:978-3-030-55165-0_8 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-55165-0_8 Access Statistics for this chapter More chapters in Studies in Economic Transition from Palgrave Macmillan |
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