Strategic Pricing – a Part of Company’s Strategy

Andrea Erika Nyárádi ()
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Andrea Erika Nyárádi: Budapest University of Technology and Economics

from Óbuda University, Keleti Faculty of Business and Management

Abstract: In our days few managers think strategically about pricing, and few companies proactively manage their business to create the condition that foster more profitable pricing. Sometimes pricing decisions are made without reference to the company’s broad strategic choices – whom to target, what offer, through which distribution channel, based on what competitive position. This paper focus on price as an important strategic tool for companies, revealing the practical conditions for strategic pricing, and bring the discussion forward between tactical and strategic pricing. Furthermore the article will focus on price as a part of the company strategy.

Keywords: strategic pricing; proactive pricings (search for similar items in EconPapers)
Date: 2007
ISBN: 9789637154607
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