Internal Marketing Orientation in Cultural Change Management for Organisation Development

Sarolta Várnai () and János Fojtik ()
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Sarolta Várnai: Budapest Tech, GTI
János Fojtik: University of Pécs

A chapter in 6th International Conference on Management, Enterprise and Benchmarking MEB 2008-Proceedings, 2008, pp 161-166 from Óbuda University, Keleti Faculty of Business and Management

Abstract: Non-Profit-Organizations of the Third Sector have lately gained an increasing importance both in scientific research and as far as their economical weight is concerned. Adapting the concept of the Balanced Scorecard for those organizations, their particularities need to be determined and based on the findings, the need of changes within and additions to the concept need to be questioned and discussed.

Keywords: Non-Profit-Organisationen; Balanced Scorecard; Controlling; Performance; Measurement (search for similar items in EconPapers)
Date: 2008
ISBN: 9789637154737
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