Country slogans and logos: findings of a benchmarking study

Árpád Papp-Váry PhD ()
Additional contact information
Árpád Papp-Váry PhD: Budapest College of Communication and Business

from Óbuda University, Keleti Faculty of Business and Management

Abstract: The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal identity plays a key role in the global competition for tourists, investors and customers. However, even the most brilliant logo and slogan is powerless if it is not backed up by a comprehensive branding system.

Keywords: country marketing; country branding; visual identity; verbal identity; global competition; brand name; slogan; logo (search for similar items in EconPapers)
Date: 2010
ISBN: 9786155018015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://kgk.uni-obuda.hu/sites/default/files/14_PAPP-VARYARPAD.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://kgk.uni-obuda.hu/sites/default/files/14_PAPP-VARYARPAD.pdf [301 Moved Permanently]--> https://kgk.uni-obuda.hu/sites/default/files/14_PAPP-VARYARPAD.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkk:meb010:199-208

Access Statistics for this chapter

More chapters in Proceedings-8th International Conference on Mangement,Enterprise and Benchmarking (MEB 2010) from Óbuda University, Keleti Faculty of Business and Management Contact information at EDIRC.
Bibliographic data for series maintained by Alexandra Vécsey ( this e-mail address is bad, please contact ).