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Online Investigation of SMEs Competitive Advantage

Petko Ruskov, Kaloyan Haralampiev () and Lachesar Georgiev ()
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Kaloyan Haralampiev: Sofia University
Lachesar Georgiev: Sofia University

from Óbuda University, Keleti Faculty of Business and Management

Abstract: Although much has been done about competitiveness of SMEs in the last years, there are many open questions. In this paper we set out to use public Internet information and investigate big number of companies’ web sites. We present a methodology that uses a business intelligence tool for online data collection and analytics for investigation. The goal is to use analytics paradigm and propose an on-line approach for the purposes of company competitive advantage investigation and prediction. We have created process allowing to collect significant empirical data sets through business intelligence tool and to analytically compare organisational competitiveness.

Keywords: SMEs competitiveness; business analytics; predictive models (search for similar items in EconPapers)
Date: 2012
ISBN: 9786155018329
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