Actual Questions of Green Marketing

Melinda Majláth

from Óbuda University, Keleti Faculty of Business and Management

Abstract: Fortunately nowadays green topics are in the focus of interest in all areas of life. Companies have also recognized profitable opportunities in serving green customers’ needs. But doing the right thing is not so easy, because there are lots of different challenges in performing green marketing. In this article four problems have been mentioned: we need to identify green customers, but social desirability biases may mislead us; being green is a fashion – is this possible?;can getting certification can help us to gain more customers? and finally, how should green communication look like?

Keywords: green marketing; social desirability bias; green advertising; green certification (search for similar items in EconPapers)
Date: 2012
ISBN: 9786155018329
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.kgk.uni-obuda.hu/sites/default/files/19_Melinda%20Majlath.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.kgk.uni-obuda.hu/sites/default/files/19_Melinda%20Majlath.pdf [301 Moved Permanently]--> https://whost01.uni-obuda.hu/sites/default/files/19_Melinda%20Majlath.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkk:meb012:255-262

Access Statistics for this chapter

More chapters in Proceedings- 10th International Conference on Mangement, Enterprise and Benchmarking (MEB 2012) from Óbuda University, Keleti Faculty of Business and Management Contact information at EDIRC.
Bibliographic data for series maintained by Alexandra Vécsey ( this e-mail address is bad, please contact ).