The Depiction of Advertising Industry in Novels and Their Incorporation in Education

András Farkas ()
Additional contact information
András Farkas: Óbuda University

from Óbuda University, Keleti Faculty of Business and Management

Abstract: There are a great number of multi-criteria decision analysis (MCDA) methods used in practice. Most of them have been designed to evaluate alternatives on one particular scale of measurement only. But the alternatives are characterized by many attributes which, usually, correspond to different types of measurement scale. In this paper such a method called MAROM is compared to a classical MCDA procedure called TOPSIS. The problem of alternative-fuel modes of buses used for public transportation in urban areas is considered. The ranking and the evaluation procedures of the alternative-fuel modes are shown for an empirical study taken from the literature. Comparison of the two methods is made on the results of the numerical computations. The formal description of the method MAROM is also presented in detail.

Keywords: multiple attribute decision making; alternative-fuel modes of buses (search for similar items in EconPapers)
Date: 2013
ISBN: 9786155018589
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.kgk.uni-obuda.hu/sites/default/files/13_Farkas_0.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.kgk.uni-obuda.hu/sites/default/files/13_Farkas_0.pdf [301 Moved Permanently]--> https://whost01.uni-obuda.hu/sites/default/files/13_Farkas_0.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkk:meb013:181-194

Access Statistics for this chapter

More chapters in Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2013) from Óbuda University, Keleti Faculty of Business and Management Contact information at EDIRC.
Bibliographic data for series maintained by Alexandra Vécsey ( this e-mail address is bad, please contact ).