Concepts and Experiences - Female and Male Students about Technology Higher Education Programmes

Valéria Szekeres ()
Additional contact information
Valéria Szekeres: Óbuda University

from Óbuda University, Keleti Faculty of Business and Management

Abstract: In this study the main sub results of a national-wide survey will be presented, carried out in 2013. The objective of the research was to analyze the correlation between wellness and health preservation. During the research we used pretested, standardized questionnaire, the data were analyzed with the help of SPSS statistics programme. In this paper we would like to show how differences are in the attitude towards wellness. We would like to explain how consumers see the role of wellness in the health promotion. We examined quantity and structure of edition for health promotion. We analysed the preferences list of wellness-supply choosing. The results can help for suppliers to characterise their main consumer segment, to select marketing activities to reach their potentional consumer groups.

Keywords: higher education; training in technology and IT; gender equality (search for similar items in EconPapers)
Date: 2013
ISBN: 9786155018589
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.kgk.uni-obuda.hu/sites/default/files/18_Szekeres.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://www.kgk.uni-obuda.hu/sites/default/files/18_Szekeres.pdf [301 Moved Permanently]--> https://whost01.uni-obuda.hu/sites/default/files/18_Szekeres.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkk:meb013:241-246

Access Statistics for this chapter

More chapters in Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2013) from Óbuda University, Keleti Faculty of Business and Management Contact information at EDIRC.
Bibliographic data for series maintained by Alexandra Vécsey ( this e-mail address is bad, please contact ).