"Unconscious" CSR as a Strategic Tool to Enhance the Enterprise’s Competitiveness

Wioletta Skibińska (), Iga Kott (), Katarzyna Sukiennik () and Tomasz Szczepanik ()
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Wioletta Skibińska: Czestochowa University of Technology
Iga Kott: Czestochowa University of Technology
Katarzyna Sukiennik: Czestochowa University of Technology
Tomasz Szczepanik: Czestochowa University of Technology

from Óbuda University, Keleti Faculty of Business and Management

Abstract: It seems that the knowledge of the Corporate Social Responsibility concept is, mainly, a domain of large corporations and companies. Small, medium and micro enterprises rarely introduce CSR strategy, or use the so-called. 'Unconscious CSR' while performing its activities. Activities in the field of Corporate Social Responsibility are therefore conducted with less attention or even neglected. Meanwhile, the Corporate Social Responsibility concept can also be an important strategic tool to improve the competitiveness of the companies from SME sector. It helps to build a competitive advantage in the market, strengthen relationships with internal and external stakeholders, and above all be a stimulus to boost innovation companies. It simply worth to invest in CSR. This article present, the short characteristics of CSR concept, and also describes the activities, in accordance with CSR concept, and thus contributing to increase.

Keywords: Corporate Social Responsibility; Small and Medium sized enterprises; innovation; competitiveness (search for similar items in EconPapers)
Date: 2015
ISBN: 9786155460470
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