Succes Factors of CRM projects

Panyi Mihály () and Regina Reicher
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Panyi Mihály: CEO Michael & Solutions Ltd. Budapest, Hungary

from Óbuda University, Keleti Faculty of Business and Management

Abstract: The aim of this article is to gather all of necessary steps and stages to reach best effort by these special system implementations. Customer Relationship Management (CRM) systems have been established with high excpectations by companies to win more and more new customers, improve their customer retentations ratio and increase Customer Value. At the end of this professional summary the readers will have a high level overview about CRM projects to support these systems extensions on worldwide market.

Keywords: Customer Relationship Management (CRM); Strategy; Customer Value; Risk; Quality (search for similar items in EconPapers)
Date: 2019
ISBN: 978-963-449-127-9
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Persistent link: https://EconPapers.repec.org/RePEc:pkk:meb019:137-145

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