Mobile phone usage and device selection of university students

Attila Endre Simay ()
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Attila Endre Simay: Corvinus University of Budapest, Department of Marketing Research and Consumer Behavior

A chapter in Proceedings of FIKUSZ '09, 2009, pp 185-193 from Óbuda University, Keleti Faculty of Business and Management

Abstract: Nowadays, what can be identified as info-communication age, the mobile phone became a determinant technical device in life. I studied the mobile device selection criteria and usage habits of university students with a non-representative research. The results show that the price, look and shape of the device are more important than the available applications or brand. Technical parameters have more importance, like good battery and durability. Mobile phones have determinant importance for the young, and they rather use it more in public situations or places, than in private ones. The time-management applications are used more often than other information based ones. They use clock, alarm clock and calendar most often, while sound recorder and Internet are used most rarely.

Keywords: marketing; technology; economic sociology (search for similar items in EconPapers)
JEL-codes: M31 O33 Z13 (search for similar items in EconPapers)
Date: 2009
ISBN: 978-963-7154-93-5
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