- Friends?... Fair enough

Attila Gulyás ()
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Attila Gulyás: Corvinus University

A chapter in Proceedings of FIKUSZ 2010, 2010, pp 72-92 from Óbuda University, Keleti Faculty of Business and Management

Abstract: Social network analysis is one of the fields in the social sciences which went through a huge development in the last two decades. With the availability of newer tools and methods, in-depth analysis of huge networks became possible resulting in important results at various fields. Despite this advancement, the strength of a tie – a foundation of this theory – is still a hot topic in SNA. This paper aims to provide another approach to tie strength, which is based on one of the internal properties of agents manifesting in human interactions – fairness. An analytical model of tie strength is introduced focusing on fairness concerns of people towards each other. The model is analyzed and an experimental method is shown to test the model. Also pilot results are introduced.

Keywords: fairness; social network analysis; tie strength (search for similar items in EconPapers)
Date: 2010
ISBN: 978-615-5018-05-3
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