Competitive Website Evaluation in Higher Education

György Losonczi ()
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György Losonczi: Óbuda University

A chapter in Proceedings of FIKUSZ '12, 2012, pp 147-160 from Óbuda University, Keleti Faculty of Business and Management

Abstract: This study addresses the issue of the competitive websites of the universities. Why is it important for the institutions to have competitive website? Because websites are the most important form of their online appearance, as a reflection of the style, the activity and the reputation of the particular institution. The study evaluate the differences of three reference group’s websites: International, European and Hungarian.

Keywords: website; higher education; competitiveness; evaluation; marketing (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2012
ISBN: 978-615-5018-47-3
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