Exploring Audiences’ Behavior in the Theatre Land

Andreea Ciceo ()
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Andreea Ciceo: Academy of Economic Studies

A chapter in Proceedings of FIKUSZ '12, 2012, pp 29-36 from Óbuda University, Keleti Faculty of Business and Management

Abstract: The aim of this paper is to reveal updated insights regarding the theatre audiences’ behavior in terms of which are the key motivations that drive them to attend a theatre event, the steps they follow within the making decision process and the variables they take into consideration when evaluating their own overall satisfaction related to the artistic experience.

Keywords: motivation; decision making process; arts audience; theatre; performing arts (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2012
ISBN: 978-615-5018-47-3
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