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The Role of the Internet in The Innovation of SMEs: Opportunity and Threat

Alexandra Vécsey ()
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Alexandra Vécsey: Óbuda University

A chapter in Proceedings of FIKUSZ '15, 2015, pp 251-262 from Óbuda University, Keleti Faculty of Business and Management

Abstract: Hungarian small and medium-sized enterprises’ ability to innovate is considered a weak point in the index of competitiveness, and its strengthening is a strategic goal of the country. Several related questions arise: is the SME sector able to adjust to the quickly changing, developing market with continuous innovation? Is it able and willing to change itself and its ways in order to increase its efficiency? Does it have the tools and sources of information for this? The boom of the Internet has changed the main channels and pace of the flow of information. Will domestic SMEs follow this pace? The article introduces the main features and tools of the Internet use of Hungarian SMEs, and mentions the related threats as well as opportunities to decrease the risks.

Keywords: small and medium-sized enterprise; Hungary; Internet use; online marketing; IT safety; innovation; competitiveness (search for similar items in EconPapers)
Date: 2015
ISBN: 978-615-5460-58-6
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