The consumption of organic products according to a survey

Gabor Gyarmati ()
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Gabor Gyarmati: Óbuda University

A chapter in Proceedings of FIKUSZ '17, 2017, pp 125-139 from Óbuda University, Keleti Faculty of Business and Management

Abstract: The history of organic agriculture started in the 1920s, the everexpanding production method has taken even greater momentum by the health conscious customers of the 80's. Thus we now see that it accounts for 3-4% of all food consumption, accounting for more than 5% of all agricultural production areas. Initial researches have shown that they have begun to consume such products for fashion, health or the recovery of health. Today, awareness and environmental protection have also come to the fore. Production is scattered throughout the world. Australia, South America and Europe show the highest volume of production, while consumption is most typical in North America and Western Europe. In the latter countries, the rate of consumption increases year by year. What do customers expect from these products? What factors should producers show to their demand for their products? In Hungary, this growth in consumption and production has stopped in the last 8-9 years. What are the reasons for these? What does a consumer motivate to look for and buy this product scope. Firstly, I asked students from our university through a targeted questionnaire on what features, motivational factors, what they know about organic products, whether they are consumed or not, and why not why or why they do it. After answering a number of questions, he states that the health of the students is not of paramount importance. Typically, they do not look for this product scope. They think these are too expensive, there is mistrust. The products are sold in small quantities, rarely buy and mainly with their everyday shopping. To boost trust, lower prices and, above all, strengthening information. At this point, there is a chance that we will get a little closer to the western trends in the consumption of organic products.

Keywords: organic products; consumption; organic markets; motivation; mistrust; high price (search for similar items in EconPapers)
Date: 2017
ISBN: 978-963-449-064-7
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