How can the competitiveness of a Hungarian agricultural enterprise be increased? The mushroom verticum in focus, in light of the employees' contentedness

Fanni Ildikó Fodor (), Maohua Li (), Tibor Pal Szilagyi () and Bernadett Almadi ()
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Fanni Ildikó Fodor: Szent István University
Maohua Li: Szent István University
Tibor Pal Szilagyi: Óbuda University
Bernadett Almadi: Szent István University

A chapter in Proceedings of FIKUSZ '17, 2017, pp 86-92 from Óbuda University, Keleti Faculty of Business and Management

Abstract: The population increase across the Globe made humanity reach 7,5 billion by 2017. The expected population assumed by 2050 is only higher, meaning our planet will be shared by 9,1 billion humans. Never have so many people lived on Earth before at the same time, and as these people have to be fed, a simple question comes to mind: how will we take up the challenge, and what tools will help to keep, and to increase the competitiveness of the Hungarian agriculture sector? Hungary is a country with strong roots in agricultural tradition. The result of the instances of innovation completed in the XX.th and XXI.st Centuries was that the ratio of added value gained during production made a turnaround. While this ratio was 80-20 between basematerials and processing, currently, it's 20-80. This also means that foodstuffs production, which has its basis in the XIX.th Century, but aims to support the demands of the XXI.st Century, has to be keptcompetitiveatallcosts. Ouranalysisfocusedononepeculiar part of the Hungarian agricultural sector, th emushroom verticum, as we believe that this sub-sector began a dynamic development recently. This is due to the tendency of consumers, wishing for more functional and healthy foodstuffs. Additionally, we can find mushroom not only as traditional foodstuffs, but in the shape of coffees, chocolates, and immunesystemstrengthening supplements aswell. Waste management also uses mushrooms on the producer side, which clearly validates its usefulness. As this sector is firmly dependent on physical labour, we began to analyse it from the employees' perspective, which is also the basis of our results to be introduced in thestudy.

Keywords: Porter's Diamond model; valuechain of mushroom verticum; role of vertical relations (search for similar items in EconPapers)
Date: 2017
ISBN: 978-963-449-064-7
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